01 / Strategy
Start with the why
Every good website begins long before the first pixel. Before we open a design tool, we ask a few simple questions.
What are we really building?
- Who is this for?
- What should they do when they arrive?
- What does success look like in six months?
02 / Strategy
Listen first
The best answers rarely come from the first conversation. They come from the third, once the obvious ideas have been said out loud and set aside.
Good design starts with good questions.
That's the whole idea. Everything else follows from it.