The journal

Insights on web design, development and strategy.

Practical thinking from the codeAlchemy studio, written for founders and teams planning a website that works.

Latest / web development

Is web development dead?

Why are you learning web development in 2026? AI can build a website in 5 minutes. Why would you pay someone to do it?”

6 Nov 2026 · 5 min read

Strategy
5 Nov 2026 · 6 min read
Before the pixels: asking better questions.
The conversations that turn a website brief into a clear creative direction.
Read the story
Design
5 Nov 2026 · 4 min read
A quieter web can make a louder impression.
Why restraint, rhythm and a little breathing room help a brand stand apart.
Read the story

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